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마케팅전공

교수정보의 상세 화면-2019
이름 이승환 학력 박사 전공 경영학전공(과)
정보	연구실 : 다산관 525 연구실번호 : 2724 이메일 : slee33@ajou.ac.kr 연구관심분야 : Marketing Modeling, Behavioral Economics, Digital/Service Industry, Pricing 홈페이지1 : https://shslee.weebly.com/
학력	졸업연도/학교/학위 2017.02 Syracuse Univ 박사 졸업연도/학교/학위 2009.08 서울대학교 석사 졸업연도/학교/학위 2007.02 서울대학교 학사
경력	키움증권 : Kiwoom Securities (Online stock brokerage), Korea, 2011 - Marketing Consultant - Brand Management & Market Research KT : Korea Telecom, Korea, 2009-2010 - Assistant Marketing Manager - Marketing Strategy & Consumer Research targeted at small business owners
연구분야	Mainly use Applied Game Theory and Empirical Research to further connect Consumer Behavior and Quantitative Marketing. Interested Topics : Pricing, Promotions, Digital/High-tech Marketing, Online Negotiations(Name-Your-Own-Price), Behavioral Economics, and Marketing Channels “Price Perception and Service Renewal”, WCAI symposium, Mar. 2016, Wharton “The Influence of Social Price Comparisons on Behavior-Based Pricing” - Ninth Annual UT Dallas FORMS Conference, February 2015, Univ. Texas at Dallas - INFORMS Marketing Science Conference, June 2014, Emory Univ. - Marketing Research Workshop, May 2014, Syracuse Univ. “The Effects of Corporate Social Responsibility on the Product-harm Crisis and the Brand Attitude”, Korean Academic Society of Business Administration Annual Meeting 2008, Jeju, Korea
기타	 AMA-Sheth Foundation Doctoral Consortium Fellow, London Business School, 2015  ISMS Doctoral Consortium Fellow, Emory Univ., 2014  Quantitative Marketing and Structural Econometrics Workshop Fellow, Duke Univ., 2013  Doctoral Fellowship, Syracuse Univ., 2011 – 2017  Summer Research Fellowship, Syracuse Univ., 2012, 2014, 2015  Scholarship for Teaching Assistantship, Seoul National Univ., 2007-2008
논문 및 연구활동	연구활동(주요논문) [논문] 이승환, Scott Fay, Why offer lower prices to past customers? Inducing favorable social price comparisons to enhance customer retention , QME-QUANTITATIVE MARKETING AND ECONOMICS , Vol.15 , No.2 , pp.123 -163 (Jun, 2017) [논문] Scott Fay, 이승환, The role of customer expectations in name-your-own-price markets , JOURNAL OF BUSINESS RESEARCH , Vol.68 , No.3 , pp.675 -683 (Mar, 2015) 국제학술논문지 [논문] 정보희, 이승환, 김한구, The impact of belongingness and graphic-based emoticon usagemotives on emoticon purchase intentions for MIM: an analysis of Korean KakaoTalk users , ONLINE INFORMATION REVIEW , Vol.46 , No.2 , pp.391 -411 (Mar, 2022) [논문] Chong Kyoon Lee, Fariss Mousa, Jin Young Lee, 이승환, Consumer Behaviour and Social Entrepreneurship: The Case of South Korea , JOURNAL OF SOCIAL ENTREPRENEURSHIP (Oct, 2021) [논문] 이승환, An Exploration of Initial Purchase Price Dispersion and Service-Subscription Duration , SUSTAINABILITY , Vol.11 , No.9 , pp.2481 -2494 (Apr, 2019) [논문] 이승환, Scott Fay, Why offer lower prices to past customers? Inducing favorable social price comparisons to enhance customer retention , QME-QUANTITATIVE MARKETING AND ECONOMICS , Vol.15 , No.2 , pp.123 -163 (Jun, 2017) [논문] Scott Fay, 이승환, The role of customer expectations in name-your-own-price markets , JOURNAL OF BUSINESS RESEARCH , Vol.68 , No.3 , pp.675 -683 (Mar, 2015) 국내학술논문지 [논문] 이승환, 김상훈, The Influence of Purchase Channel Knowledge, Travel Experience, and Gender on Online Travel Reservation Channel Choice: Comparison between Flight and Accommodation Reservation Services , 관광경영연구 , pp.541 -564 (Sep, 2020) [논문] 황유나, 이승환, 최광남, 정부의 R&D 투자가 혁신성과와 재정성과에 미치는 영향분석: 연구개발 단계를 중심으로 , 기술혁신학회지 , Vol.22 , No.4 , pp.503 -525 (Aug, 2019) 국제학술발표 [학술회의] 이승환, Eunkyu Lee, The Impact of Price Dispersion on Subscription Service Renewal , ICAMA KAS 2020 International Conference (Oct, 2020) [학술회의] 이승환, Eunkyu Lee, Other Customers’ Price Information and Service Subscription Renewal , Marketing Management Association 2020 Fall conference (Oct, 2020) 국내학술발표 [학술회의] 이종균, 이승환, 강진영, Untangling the effects of consumer's characteristics on the perception of social entrepreneurship , CSES DB 콜로키움 논문 경진대회 (Nov, 2020) [학술회의] 이승환, 김상훈, 해외여행 온라인 구매 서비스의 채널 선택에서 성별 차이, 채널 지식, 여행 경험의 영향: 항공권과 숙박 구매 서비스의 비교 , 한국호텔외식관광경영학회 2020년 제59차 정기학술대회 (Aug, 2020)

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