논문 및 연구활동 |
- 연구활동(주요논문)
-
[논문]
Yoo Jin Kwon, 권경난,
Consumer roles and values in selfie experience: a case of Korean young consumers
, Qualitative Market Research
, Vol.21
, No.4
, pp.491
-512
(Aug, 2018)
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[논문]
Luciana De Araujo Gil, Lester Johnson , Linda Good, 권경난,
Impact of Self on Attitudes toward Luxury Brands among Teens
, JOURNAL OF BUSINESS RESEARCH
, Vol.65
, No.10
, pp.1425
-1433
(Nov, 2011)
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[논문]
권경난, Ann Fairhurst, David Schumann,
Consideration of an Expected Future Deal in Assessing the Value of a Present Deal: Forward-Looking Bargain Shopping
, JOURNAL OF BUSINESS RESEARCH
, Vol.63
, No.1
, pp.84
-90
(Jan, 2010)
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[논문]
Mi-Kyoung Kim, 권경난, Mira Lee,
Psychological Characteristics of Internet Dating Service Users: The Effect of Self-Esteem, Involvement, and Sociability on the Use of Internet Dating Services
, CyberPsychology & Behavior
, Vol.12
, No.4
, pp.445
-449
(Aug, 2009)
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[논문]
권경난, Jinkook Lee,
The Effects of Reference Point, Knowledge, and Risk Propensity on the Evaluation of Financial Products
, Journal of Business Research
, Vol.62
, pp.719
-725
(Jul, 2009)
- 국제학술논문지
-
[논문]
Yoo Jin Kwon, 권경난,
Consumer roles and values in selfie experience: a case of Korean young consumers
, Qualitative Market Research
, Vol.21
, No.4
, pp.491
-512
(Aug, 2018)
-
[논문]
Rachel Sammon, 권경난,
Host's Interpersonal Influence on Guests in a Home Sales Party
, JOURNAL OF RETAILING AND CONSUMER SERVICES
, Vol.23
, pp.32
-38
(Dec, 2014)
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[논문]
Yoo Jin Kwon, 권경난,
Consuming the Objectified Self: The Quest for Authentic Self
, ASIAN SOCIAL SCIENCE
, Vol.11
, No.2
, pp.301
-312
(Dec, 2014)
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[논문]
Kuo-Chuan Chu, 권경난,
Pre-counterfactuals and Anticipated Emotions: Factors Affecting the First Bid in Name-your-own-price Auctions
, REVIEW OF EUROPEAN STUDIES
, Vol.6
, No.1
, pp.34
-45
(Mar, 2014)
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[논문]
Yoo Jin Kwon, 권경난,
Multifaceted Appearance Management as Cultural Practice
, REVIEW OF EUROPEAN STUDIES
, Vol.5
, No.4
, pp.19
-29
(Sep, 2013)
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[논문]
권경난, 권유진,
Heterogeneity of Deal Proneness: Value-Mining, Price-Mining, and Encounters
, Journal of Retailing and Consumer Services
, Vol.20
, No.2
, pp.182
-188
(Mar, 2013)
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[논문]
권유진, 권경난,
Cultural Omnivores’ Consumption: Strategic and Inclusively Exclusive
, INTERNATIONAL JOURNAL OF MARKETING STUDIES
, Vol.5
, No.1
, pp.118
-127
(Jan, 2013)
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[논문]
Hyun Ju Jeong, 권경난,
The effectiveness of two online persuasion claims: Limited product availability and product popularity
, Journal of Promotion Management
, Vol.18
, No.1
, pp.83
-99
(Feb, 2012)
-
[논문]
Luciana De Araujo Gil, Lester Johnson , Linda Good, 권경난,
Impact of Self on Attitudes toward Luxury Brands among Teens
, JOURNAL OF BUSINESS RESEARCH
, Vol.65
, No.10
, pp.1425
-1433
(Nov, 2011)
-
[논문]
권경난, Jinkook Lee,
Moderating effects of consumer knowledge on the perception of small probabilities of risk
, Risk and Decision Analysis
, Vol.2
, No.3
, pp.171
-179
(Aug, 2011)
-
[논문]
권경난, Ann Fairhurst, David Schumann,
Consideration of an Expected Future Deal in Assessing the Value of a Present Deal: Forward-Looking Bargain Shopping
, JOURNAL OF BUSINESS RESEARCH
, Vol.63
, No.1
, pp.84
-90
(Jan, 2010)
-
[논문]
Hyunjoo Oh, 권경난,
An Exploratory Study of Sales Promotion for Multichannel Holiday Shopping
, International Journal of Retail and Distribution Management
, Vol.37
, No.10
, pp.867
-887
(Oct, 2009)
-
[논문]
Mi-Kyoung Kim, 권경난, Mira Lee,
Psychological Characteristics of Internet Dating Service Users: The Effect of Self-Esteem, Involvement, and Sociability on the Use of Internet Dating Services
, CyberPsychology & Behavior
, Vol.12
, No.4
, pp.445
-449
(Aug, 2009)
-
[논문]
권경난, Jinkook Lee,
The Effects of Reference Point, Knowledge, and Risk Propensity on the Evaluation of Financial Products
, Journal of Business Research
, Vol.62
, pp.719
-725
(Jul, 2009)
-
[논문]
권경난, Dipti Jain,
Multichannel Shopping through Nontraditional Retail Formats: Variety-Seeking Behavior with Hedonic and Utilitarian Motivations
, Journal of Marketing Channels
, Vol.16
, No.2
, pp.149
-168
(Apr, 2009)
- 국내학술논문지
-
[논문]
Yoonhyeung Choi, 권경난,
Testing the Role of Ethnicity and Health Consciousness in Preventive Health Behaviors
, OMNES: THE JOURNAL OF MULTICULTURAL SOCIETY
, Vol.1
, pp.30
-56
(Jan, 2020)
- 국제학술발표
-
[학술회의]
권유진, 권경난,
Self in Selca, Self-Portrait Photography, as a Model, Photographer, and Consumer
, Association for Consumer Research Conference 2011
(Oct, 2011)
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[학술회의]
권경난,
Moderating Effects of Consumer Knowledge on the Perception of Small Probabilities of Risk
, International Research Forum
(Dec, 2010)
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[학술회의]
Yoo Jin Kwon, 권경난,
Heterogeneity of Deal Proneness: A Human Capital Approach
, European Association for Consumer Research Conference 2010
(Jul, 2010)
-
[학술회의]
Kuo-Chuan Chu , 권경난,
Bidding in the Name-Your Own Price System: Pre-Counterfactual Thinking and Anticipated Emotion
, Spring Conference 2010
, pp.170
-171
(Jun, 2010)
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[학술회의]
Luciana De Araujo Gil, 권경난, Lester Johnson, Linda Good,
Impact of Self on Attitudes toward Luxury Items among Teens in Brazil
, Consumer Culture Theory Conference 2010
(Jun, 2010)
-
[학술회의]
Hyun Ju Jeong, 권경난,
Signaling Cues in Online Shopping
, The 2010 Conference of the American Academy of Advertising
, pp.120
-120
(Mar, 2010)
- 국내학술발표
-
[학술회의]
권경난,
How do consumers weight small probabilities of risk? The moderating effects of objective and subjective knowledge
, 2009 한국재무관리학회 추계 정기학술연구발표회 및 정기총회
, pp.1
-2
(Nov, 2009)
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