연구분야 |
Mainly use Applied Game Theory and Empirical Research to further connect Consumer Behavior and Quantitative Marketing.
Interested Topics : Pricing, Promotions, Digital/High-tech Marketing, Online Negotiations(Name-Your-Own-Price), Behavioral Economics, and Marketing Channels
“Price Perception and Service Renewal”, WCAI symposium, Mar. 2016, Wharton
“The Influence of Social Price Comparisons on Behavior-Based Pricing” - Ninth Annual UT Dallas FORMS Conference, February 2015, Univ. Texas at Dallas - INFORMS Marketing Science Conference, June 2014, Emory Univ. - Marketing Research Workshop, May 2014, Syracuse Univ.
“The Effects of Corporate Social Responsibility on the Product-harm Crisis and the Brand Attitude”, Korean Academic Society of Business Administration Annual Meeting 2008, Jeju, Korea
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기타 |
AMA-Sheth Foundation Doctoral Consortium Fellow, London Business School, 2015 ISMS Doctoral Consortium Fellow, Emory Univ., 2014 Quantitative Marketing and Structural Econometrics Workshop Fellow, Duke Univ., 2013 Doctoral Fellowship, Syracuse Univ., 2011 – 2017 Summer Research Fellowship, Syracuse Univ., 2012, 2014, 2015 Scholarship for Teaching Assistantship, Seoul National Univ., 2007-2008
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논문 및 연구활동 |
- 연구활동(주요논문)
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[논문]
이승환, Scott Fay,
Why offer lower prices to past customers? Inducing favorable social price comparisons to enhance customer retention
, QME-QUANTITATIVE MARKETING AND ECONOMICS
, Vol.15
, No.2
, pp.123
-163
(Jun, 2017)
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[논문]
Scott Fay, 이승환,
The role of customer expectations in name-your-own-price markets
, JOURNAL OF BUSINESS RESEARCH
, Vol.68
, No.3
, pp.675
-683
(Mar, 2015)
- 국제학술논문지
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[논문]
정보희, 이승환, 김한구,
The impact of belongingness and graphic-based emoticon usagemotives on emoticon purchase intentions for MIM: an analysis of Korean KakaoTalk users
, ONLINE INFORMATION REVIEW
, Vol.46
, No.2
, pp.391
-411
(Mar, 2022)
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[논문]
Chong Kyoon Lee, Fariss Mousa, Jin Young Lee, 이승환,
Consumer Behaviour and Social Entrepreneurship: The Case of South Korea
, JOURNAL OF SOCIAL ENTREPRENEURSHIP
(Oct, 2021)
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[논문]
이승환,
An Exploration of Initial Purchase Price Dispersion and Service-Subscription Duration
, SUSTAINABILITY
, Vol.11
, No.9
, pp.2481
-2494
(Apr, 2019)
-
[논문]
이승환, Scott Fay,
Why offer lower prices to past customers? Inducing favorable social price comparisons to enhance customer retention
, QME-QUANTITATIVE MARKETING AND ECONOMICS
, Vol.15
, No.2
, pp.123
-163
(Jun, 2017)
-
[논문]
Scott Fay, 이승환,
The role of customer expectations in name-your-own-price markets
, JOURNAL OF BUSINESS RESEARCH
, Vol.68
, No.3
, pp.675
-683
(Mar, 2015)
- 국내학술논문지
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[논문]
이승환, 김상훈,
The Influence of Purchase Channel Knowledge, Travel Experience, and Gender on Online Travel Reservation Channel Choice: Comparison between Flight and Accommodation Reservation Services
, 관광경영연구
, pp.541
-564
(Sep, 2020)
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[논문]
황유나, 이승환, 최광남,
정부의 R&D 투자가 혁신성과와 재정성과에 미치는 영향분석: 연구개발 단계를 중심으로
, 기술혁신학회지
, Vol.22
, No.4
, pp.503
-525
(Aug, 2019)
- 국제학술발표
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[학술회의]
이승환, Eunkyu Lee,
The Impact of Price Dispersion on Subscription Service Renewal
, ICAMA KAS 2020 International Conference
(Oct, 2020)
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[학술회의]
이승환, Eunkyu Lee,
Other Customers’ Price Information and Service Subscription Renewal
, Marketing Management Association 2020 Fall conference
(Oct, 2020)
- 국내학술발표
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[학술회의]
이종균, 이승환, 강진영,
Untangling the effects of consumer's characteristics on the perception of social entrepreneurship
, CSES DB 콜로키움 논문 경진대회
(Nov, 2020)
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[학술회의]
이승환, 김상훈,
해외여행 온라인 구매 서비스의 채널 선택에서 성별 차이, 채널 지식, 여행 경험의 영향: 항공권과 숙박 구매 서비스의 비교
, 한국호텔외식관광경영학회 2020년 제59차 정기학술대회
(Aug, 2020)
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